Category Archives: Google

Google Event in Vancouver, BC – May 3, 2017

If you own your own business or work for a company and are responsible for online marketing, consider attending this Google Connect Premier Event in Vancouver, BC on May 3, 2017. Hosted by Savvy Search Marketing, and featuring presentations from them and a Google representative, this is an excellent opportunity to learn about the latest in online marketing.

google-partners-connect-jan2017-savvas

Speakers include Liz Austin, Agency Development Manager with Google, and Savvas Kyriakides, CEO of Savvy Search Marketing.

When

Wednesday, May 3rd, 2017, 8:30am. Complimentary breakfast and presentations.

Where

Hyatt Regency Vancouver, 655 Burrard St, Vancouver, BC V6C 2R7

Registration

Read the full details and register on the Savvy Search Marketing site.

Press Release

press-release-google-event-may-2017-800

How Mobile-Friendly Is Your Site?

Back in April, Google started ranking pages based on how well they performed on mobile devices. Searches done on smart phones or tablets continue to grow, and it’s important to make sure your site caters to this market.

The “think with Google” project has a really nice website analysis tool. Just enter the URL of your website, and it’ll give you a score on a number of factors. If you don’t like what you see, you can get specific details on what to do to improve your site. Try it out right now:

Test My Site by “think with Google”

If you’re not sure what the results mean, or what needs to be done to improve the numbers, send me an email or give me a call and I’ll do a free review of Google’s analysis of your site.

My Day At The Googleplex

In July, I had the very unique opportunity to travel to the San Francisco area to attend a one-day conference at the Googleplex. Getting an up-close look at a major Tech company is something I consider to be a once-in-a-lifetime opportunity, and it really opened my eyes to the sheer size of the company as well as the tech industry and its culture.

So what is the Googleplex?

The Googleplex is more than just Google’s headquarters. It covers an extensive area, with numerous buildings. Here, take a look for yourself: Googleplex on Google Maps.

On the day of the event, we caught the shuttle from the hotel to the Googleplex which takes you through part of the Silicon Valley. I’d have liked to explore a lot more, but as it was I saw quite a few buildings with signs of companies I recognized. And after a short drive, there we were!

arrived-at-google

Google, at last!

Google Partners All-Stars

The conference was the Google Partners All-Stars 2015, an event for agencies that achieved certain levels of success. Most of the people I met were either business owners, or people who ran or worked in the online departments of advertising agencies. I may have been the only software developer there, but I was happy to take things in from a development perspective.

google-partners-allstars

A huge thank you to Savvas Kyriakides of Savvy Search Marketing Ltd for inviting me to go as part of his team. This was an amazing opportunity to learn about Google directly from the people who are involved on a day-to-day basis, as well as talk about new ideas, business strategy, and more.

The conference was packed with information on Google’s latest advertising technology, as well as a few really great talks on topics like how Google encourages innovation.

Google Culture

Spending one day, most of it in a conference hall, didn’t allow me to see too much, but I did see some of the culture and was really impressed.

google-cafeteria

The picture above is one of the cafeterias. Actually, it was more like a buffet with a huge salad bar, Indian food, fajitas, drinks, and more. I came to realize that this was set up for Google employees to eat — for free! And there isn’t just one. The conference attendees were split into three groups, and based on the size of the Googleplex and number of employees, my guess is that there are more.

My understanding, based on observation and inquiries, is that Google employees get breakfast and lunch, and I even heard there are to-go suppers.

google-courtyard

And it goes far beyond the food. This is a photo of the courtyard next to where we ate lunch. There’s nice outdoor furniture, a beach volleyball court, two big smoker BBQs, and in one area they had an area set up for massages. Free, I assume.

So yeah, the culture around Google is amazing. I get the impression that employees spend most of their time in and around work, and that it’s more of a lifestyle rather than a job, so this type of environment and benefits really matter.

The Googleplex

After the conference, we got a walking tour of the Googleplex which took us around some of the main buildings and to the Google Store.

googleplex

googleplex-gps

GPS proof that I was there!

google-patio

Another taste of the Google culture. Looks like a great place to sit outside for lunch.

google-store

And the last stop, the Google Store, where you can find just about anything with “Google” printed on it. I was pleased to find an array of reasonably priced items in addition to the expensive bags and clothing.

That’s it! Overall, a really fun day in a unique location. Obviously, this barely scratches the surface of what is actually there at the Googleplex, and I can only imagine what exists behind the scenes that your average person doesn’t get to see.

Google Cardboard

This Virtual Reality viewer is one of the most unusual and interesting items I received at a recent conference at the Googleplex. It consists of a cardboard frame that you get to fold yourself, two lenses, and a magnetic button trigger. The front opens up, allowing you to place a smart phone inside, and if running the correct software can create a really great display.

Google Cardboard Virtual Reality Viewer

There are apps that let you do all sorts of things, from a virtual rollercoaster, to looking around on Mars, to navigating the streets around Paris. The educational and entertainment, and even business possibilities here are huge, and I’m surprised this isn’t more well known than it is.

This technology is meant to be open and available, and you can download printable templates to build your own. Of course you’ll need a few special items such as lenses, but all components are available to your average consumer. For those who want to jump right in and perhaps get something more solid than cardboard, you can find a number of viewers available online.

Read more about Google Cardboard: https://www.google.com/get/cardboard/